Hi, I'm Atharva.
Sr. product designer in Asheville, NC, at NorthQuad. M.S. in UX from Purdue University. I make complicated enterprise work easier to understand and act on.

How I work
Research and requirements before pixels
Figma comes after I've talked to people.
Design at the system level
I think in components, and in how each decision holds up at scale.
Cross-functional by default
I sit with engineers early and on purpose.
AI is a tool in my process
I use Claude Code, Cursor and Figma Make, mostly to prototype in code, and check the results with users and tests. I've also shipped products built on AI.
Background
At NorthQuad I design B2B SaaS: Sample Manager, Predictive Modeling, Agenda Keeper and The Village. Before that, SAP: enterprise onboarding that raised new-hire task completion by 25%.
Résumé (PDF) (opens in a new tab)
Experience
- Sept 2024 to presentNorthQuadSr. Product Designer
- Jan 2023 to May 2024Purdue UniversityProduct Designer & Graduate Research Assistant
- Nov 2021 to Jul 2022SAPProduct Designer
Education
- May 2024Purdue UniversityM.S. in Computer Graphics Technology, User Experience Design
- Aug 2021University of MysoreB.Des. in Human Centered Design
Published research
Community
I started AVL UX, a design meetup in Asheville.
What I do for fun
Lifting, scuba diving, hiking, stargazing, painting miniatures, and too much philosophy.
Philosophy I stand by
Think lightly of yourself and deeply of the world.